Marketing Automation, Web Design & More!


Our Service Model

As an established digital agency in Washington D.C., GSS’s in-house management and digital strategy team is supported by vetted strategic partners to provide customized design and development solutions that scale to your specific needs. Our goal and mission is to provide comprehensive business solutions backed by tested, data-driven methodologies that lead to greater returns across all project and/or campaign initiatives.

How We Work

Whether we’re designing your website, building your brand, or crafting your marketing campaign, our approach to your project must be two things — Strategic and Measurable

Marketing Automation Systems

SharpSpring Setup and Integration Specialists

As a SharpSpring certified partner agency based in Washington DC, we’ve implemented the Marketing Automation platform to help trade associations, unions and small businesses adopt the platform. Specializing in custom integrations, we’ve developed unique integrations for our clients – connecting SharpSpring with Gravity forms for WordPress, Voter Voice as well as custom CRM’s such as Gingr.

We provide the platform along with all of the Consulting, Marketing and Development services you’ll need to make a success with Inbound Marketing – check out our packages.

Website Design & Development

Washington DC WordPress Development

We specialize in developing websites via the WordPress Content Management System. From simple landing pages to full websites for small businesses and trade associations, we tailor the perfect solution to meet your needs.

Our skilled team develops visually powerful web designs, as well as scalable and secure WordPress content management systems, with the goal of increasing engagement and fulfilling your marketing objectives. We tackle difficult WordPress integrations with third-party systems such as SharpSpring, Voter Voice, and more!

With every project, our primary focus beyond developing a successful product is maintaining frequent and open communication with our clients.

Branding & Design

Comprehensive  Visual Identity:  Logo – Iconography – Style Guides

We believe a brand is a reputation – driven by a collection of perceptions, emotions, and experiences. Brands are innately human and are built by and for people. We believe good brands are three things:

  • Meaningful: Heartfelt passion that drives all stakeholders forward.
  • Ownable: Courageous determination to carve out a relevant difference in the market.
  • Supported: A commitment to organizing activities that reinforce our position and meaning.
  • Valuable: A deep emotional connections that drives a willingness to pay more for quality.

Search Engine Marketing

Professional Google AdWords Management

Gray Street Solutions is a certified Google AdWords Partner agency. While each of our clients’ budgets and goals are unique, we’re honored to be trusted to manage a diverse portfolio of accounts that keeps us in-tune with industry trends. Advertising with AdWords is a no-brainer when you can measure the resulting ROI for ad spending through Conversion Tracking.

Our typical process starts with research and initial campaign setup, followed by ongoing optimization of your ads and keywords to maximize the value of your ad spending.

Don’t see a service you’re looking for? Are you ready to take the next step? Reach out today and let us know how we can help!

Contact Us

Timeline / Life of the Lead

See the rich history of your contacts interactions with you, your website and your marketing content on the Life of the Lead. The timeline shows all communication your team has had with the contact, including calls and emails, as well as engagement touchpoints such as web page views, emails opened or clicked, Social Media interactions and Chatbot conversations.

Activity Feed

Get real time updates on how leads are engaging with your sales process – Activity Feed provides insights into which leads are interacting with your sales activities and collateral. See filterable activities in a live feed including:

  • Email Opens & Clicks
  • Website Visits
  • Media Views
  • Incoming Emails to your mailbox
  • Forms submitted
  • Social Media interactions (including LinkedIn, Twitter & Facebook)