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Writing readable content as a Subject Matter Expert

Establish your business at the forefront of your industry and competitors by writing thought leadership pieces. Learn how to write more relatable and engaging content without diluting your expertise.
We reveal the black magic behind creating great vs mediocre content with the help of generative AI, and how to avoid the dark side.

Timeline / Life of the Lead

See the rich history of your contacts interactions with you, your website and your marketing content on the Life of the Lead. The timeline shows all communication your team has had with the contact, including calls and emails, as well as engagement touchpoints such as web page views, emails opened or clicked, Social Media interactions and Chatbot conversations.

Activity Feed

Get real time updates on how leads are engaging with your sales process – Activity Feed provides insights into which leads are interacting with your sales activities and collateral. See filterable activities in a live feed including:

  • Email Opens & Clicks
  • Website Visits
  • Media Views
  • Incoming Emails to your mailbox
  • Forms submitted
  • Social Media interactions (including LinkedIn, Twitter & Facebook)