My Maritime Career

Brand, Graphic, Website Design and Marketing Automation

End-to-End WordPress Website Development with Advanced User Account Management and CRM / Marketing Automation Integration

Gray Street Solutions developed the My Maritime Careers platform to serve the needs of the Seafarer’s International Union to recruit the next generation of mariners.

Gray Street Solutions developed all branding, visual design, and technical architecture to launch the My Maritime Career website. The website features a custom WordPress front-end interface, with advanced user account management and application features that automatically synchronizes with a robust marketing automation and customer relationship management system.

The My Maritime Career platform has led to an unprecedented increase in the quantity and quality of applications for apprenticeship and career positions. As of June 2023, the platform has already exceeded the total number of applications from the prior year and is currently on pace to double the number of applications from 2022!


Brand Design

Graphic Design

Website Design

CRM & Marketing Automation

Ongoing Website Maintenance

Timeline / Life of the Lead

See the rich history of your contacts interactions with you, your website and your marketing content on the Life of the Lead. The timeline shows all communication your team has had with the contact, including calls and emails, as well as engagement touchpoints such as web page views, emails opened or clicked, Social Media interactions and Chatbot conversations.

Activity Feed

Get real time updates on how leads are engaging with your sales process – Activity Feed provides insights into which leads are interacting with your sales activities and collateral. See filterable activities in a live feed including:

  • Email Opens & Clicks
  • Website Visits
  • Media Views
  • Incoming Emails to your mailbox
  • Forms submitted
  • Social Media interactions (including LinkedIn, Twitter & Facebook)