Inbound Marketing Services

What can we do for you?

Here are just a few broad examples of the work we do

Full Inbound Funnels

Do you want us to create inbound funnels for your Webinars, Guides or White papers?

This usually includes:

Landing Page with a Form and a Thank You page
A few Emails – confirmation emails, reminders and educational content
A Workflow, to schedule automated follow-up actions (sending emails, notifying team members etc)
Tracking for paid and organic lead sources
Testing

Landing Pages

We create all sorts of landing pages for inbound marketing – we can match your website’s look and feel, although for inbound funnels we find it’s great to be more creative and eye catching.

Our landing pages are designed to optimize conversion rates (especially for pages linked from paid media sources), and are usually used for events, webinars or gated content (E-Books, Guides, White Papers and so on).

Some best practices we follow

They should exclude normal site navigation, to remove distractions
They should have a clear Call to Action, promoting a single asset
They should include strong, convincing, benefit-based copy – quotes, testimonials, key benefits etc.
Minimize unnecessary information – your content should be concise and only include information that’s absolutely necessary

Emails

A cornerstone of Marketing Automation, we create all kinds of emails to suit your needs.

Newsletter Emails

We craft all types of newsletter templates for our clients, and can build specific newsletters for you as well. For your templates you can be as general or as specific as you’d like – at the simpler end we can even use your website’s appearance and content as a baseline to create templates with almost no input from you.

Drip Campaign Emails

These emails are generally simpler, containing one main information piece, a call to action and sometimes additional supplemental information.

Smart Emails

These are emails made to look like they were sent from your own mailbox – they’re simple, left aligned emails with your signature, and are sent through your mailbox on the way to your prospects – except now you’ll be able to track who interacts with your emails in real-time.

Forms

We create forms to suit any website, whether that’s to match your existing website styles or a new Landing Page as part of an inbound funnel. We create anything from simple forms just to capture an email address, through to complex forms with conditional logic that display different options based on previous selections.

SharpSpring forms even pre-fill information provided previously, so your prospects never have to enter the same information twice!

When we’re done, you’ll be able to edit your forms or create new ones inside SharpSpring. Existing forms will even update automatically without you needing to change anything on your website.

Chat Bots

Chat Bots increase conversions by giving web visitors easy access to the information they need. Answer simple questions with predefined answers, send them an email or direct them to where they can find more info on your site. Chatbots can also be used to collect visitor information or schedule meetings!

You can also direct your visitors to chat with a real person via seamless Slack integration with your team’s calendars.

All chatbot conversations are recorded in your contact’s timelines, and answers to chatbot questions can be used to start any of your existing automation workflows, including email drip campaigns.

If you already know your ideal flow, we can quickly turn that into a bot. If you don’t know what your flow should look like, we can help you construct your ideal flow in a consultative process.

Text / SMS Integration

After the initial setup, you’ll be able to send text messages to your contacts directly from their contact profiles or even include a series of texts as part of your standard drip campaign Workflows.