Tyler Gray, Principal

tyler gray gray street solutions

Tyler has been doing "serious business" on the Internet since 2000. His career has ranged from high volume sales consumer sales in the automotive and telecommunications industries to managing technical projects and digital communications campaigns for a diverse mix of associations, corporations, non-profits and the federal government.

After managing media and voter outreach programs for a dozen campaigns throughout the country, Tyler’s insights into offline and online voter engagement led him to a senior role as Online Communications Director for Steve Shannon's 2009 campaign for Virginia Attorney General. Under Tyler's direction, the Shannon campaign was the first to utilize Twitter for online contributions and the first to live-stream debates. 

In 2011, Tyler led Public Knowledge’s efforts to coordinate opposition to the Stop Online Piracy Act (SOPA), resulting in widespread participation from industry, think-tank and elected officials for the “Internet Blackout Day.” Tyler also served as an Innovation Advisor at the U.S. Small Business Administration in charge of managing the rollout of “RFP-EZ,” his analysis of which was signed off on by SBA Administrator Mills & U.S. Chief Technology Officer Todd Park and published by the White House’s Office of Science and Technology Policy. 

Tyler has managed advocacy, marketing and technical projects for clients such as: the American Maritime Partnership, Control Risks, Dredging Contractors of America, Cognosante, Harves Group, Gould Property Company, MBDA Missile Systems, MicroTech, Nahagian Strategies, Vornado and Young Invincibles. Tyler is a certified Google Analytics and AdWords professional, experienced front-end developer and systems integration specialist.

Tyler completed his undergraduate education at George Mason University, earning a B.A. in Philosophy and a B.A in Government while serving in a variety of leadership positions for the Sigma Phi Epsilon fraternity and maintaining continuous part-time employment.

In 2014 Tyler completed his Masters of Professional Studies in Technology Management at Georgetown University. At Georgetown, Tyler served as President of the Technology Management Student’s Association, and was recognized with the prestigious Tropaia Award (Outstanding Student of the Year) for his work promoting the StartupHoyas entrepreneurship program. His capstone project “Supercomputing Delivered” succeeded in pushing the university to utilize their shared computers for the World Community Grid’s efforts. World Community Grid finds cures for under-studied diseases through the power of distributed computing of genetic sequences.

In his "free-ish" time, Tyler enjoys Core Power Yoga and training for his first Spartan Race Trifecta and 7th Tough Mudder. Tyler speaks frequently about technology and digital marketing and will be returning to Georgetown University's School of Continuing Studies to serve as a Graduate Teaching Assistant for the 2017 Technology Management Capstone. Tyler enjoys Cuban cigars, and Kentucky Bourbon imported from Japan (Blanton's Gold / Four Roses Single Barrel). 

Connect with Tyler via LinkedIn / Email or Phone.


Rick Burchfield, Managing Director

Rick comes from a background deeply rooted in communications and professional writing. He has held multiple positions in the traditional communications arena, as well as evolving into digital communications and multimedia services for global-recognized organizations, including ESPN, Monumental Sports & Entertainment, and D.C. United, making contributions in areas such as feature reporting, media relations, and gameday communications, respectively.

Rick has since transitioned to creative strategies and digital consulting, which he has been practicing for the better part of the last five years. In 2010, Rick was contracted to aid digital public relations and online marketing efforts for the Opening Ceremonies Committee of the 2010 Alltech/FEI World Equestrian Games, while also assisting in the development, marketing and sales of the event-specific native mobile application.

In 2012, Rick took his talents abroad, studying at the University of London (UK) and taking a position at SportInspired, a startup company focused on enriching the lives of today's youth through sports activity. Rick was part of a social media development team, brand marketing and media-relations enhancement networking initiative. Rick worked closely with the company’s ownership to effectively utilize new media communication tactics to connect with the local community and promote SportInspired's "Community Games."

Since then, Rick has served various other capacities, including front-end web design, product development, brand enhancement and social media engagement for organizations such as: the American Maritime Partnership, Asthma & Allergy Center, Coalition for Access Now, the Illinois Corn Growers Association, Medical Investment Trust, the Network of Enlightened Women, and many others. Rick is a certified Google AdWords specialist, knowledgeable user experience (UX) practitioner and product development professional.

At GSS, Rick wears “many hats,” including: product development, project management, day-to-day operations and creative solutions leadership. Rick serves as GSS’s de facto “quality control” and oversees all company projects from inception to completion.

Rick completed his undergraduate education at the University of Kentucky, earning a B.A. in Mass Communications and a B.A. in Journalism. In his junior and senior years, Rick served as the Producer and Executive Producer for the University of Kentucky Student News Network (UKSNN), a daily newscast that reaches potentially 200,000+ individuals in the Lexington (KY)-area market.

After holding several positions in sports-centric arena, Rick decided to combine his passion for sports and strong business acumen, and earned his Master of Professional Studies in Sports Industry Management from Georgetown University (SCS '13).

Rick would later be accepted into Georgetown University’s StartupHoyas Summer Launch Program (2014) after submitting his capstone business proposal for PitchPoints, a one-day fantasy soccer application profiling the biggest and best leagues from around the world in one unique platform. Currently in its prototyping phase, PitchPoints hopes to become the first fully customizable, mobile-first daily fantasy sports platform dedicated to the world's most popular sport! Rick and Tyler also won the Georgetown Sports Tech Summit startup pitch competition showcasing the PitchPoints business model.

When he’s not helping create beautiful websites and mobile applications, Rick enjoys spending his spare time doing one of three things: playing soccer, traveling and trying new bourbon whiskies! In fact, he likes bourbon so much, Rick manages his own blog dedicated to the curiosity and splendor of American whiskey, aptly named Bourbonatic!

Connect with Rick via LinkedIn, Email or Phone.

James Sun, Technical Advisor

James Sun co-founded Deconstruction in 2012 and serves as the Chief Technology Officer. 

James is an advanced software developer with 20+ years of experience in all phases of the systems development life cycle across multiple platforms, languages and devices. James is a “full stack” developer who focuses on product development, complex systems integrations and implementing modern web applications. His portfolio includes an array of applications including full-scale content management systems, eCommerce platforms, location-based sensor applications, and many other personalized systems.

Terrance Henderson, Development Lead

Terrance is an experienced technologist with a passion for using both new and existing technologies to help push boundaries, innovate, and redefine the world through groundbreaking user experiences. He has 10+ years experience designing and developing digital products and services. Terrance’s portfolio includes multiple applications of varying size, scale, and complexity, including content management systems, high performance applications, and social networks. Non-profit organizations, Silicon Valley startups, state and local governments, as well as small- and large-scale businesses are currently using Terrance’s custom applications. Some of his other work has been featured at institutions of higher learning, national sporting broadcasts, and venture capital-backed accelerator programs.

Clarise Frechette, Design Partner

Clarise Frechette is the owner and proprietor of Claris Frechette Design, a visual communications company located in Washington, DC that provides professional graphic design services for private companies and non-profit organizations. Clarise's specialties include data visualization, report layout design, company branding, and custom illustrations. Every project solution Clarise produces is crafted to fit a company or organization’s specific needs. By executing consistent branding and thoughtful design, a strategy is developed to help them achieve their goals with a distinct voice. Clarise is best known by her clients for providing responsive and dedicated service. She is an active member of the American Institute of Graphic Artists (AIGA) and her work has been featured in Smashing Magazine and Adobe.

Vincent Alfaro, Design Lead

Vincent Alfaro graduated from George Mason University with degrees in Graphic Design and Business. His obsession with business branding and creative technology led him into the start-up world, specifically the automotive performance industry. His creative involvement with two motorsports start-ups, National Speed and Momentum Performance, were invaluable experiences for Vincent. Through his varied jobs, Vincent refined his skills and discovered his talent for digital product design and development.

His interests in the past 4 years have been in the world of user experience and mobile web strategy, where he's had the privilege to help build a number of high-end web properties for Virginia Commonwealth University. Currently, Vincent works with Ticketmaster and Live Nation as a user experience designer. In his spare time, Vincent continues to work on his own digital products and brands. You can see more of his work here

Jordan Robarge, Development Associate

Jordan is a graduate of the University of Virginia earning his Bachelors in Systems Engineering. Jordan interned with GSS for the Summer 2014 and now works with the team on various projects as they arise.
Previously, Jordan spent time interning at Newport News Shipbuilding, where he proposed and built a program to greatly improve efficiency in his department. He hopes to continue using this ingenuity and creativity to develop comprehensive solutions for startups and non-profits.
Jordan's development highlights include proficiency in SQL, Java and Visual Basic.

Development Partner: SONONACO 

Sononaco is a DC-based web production company with a small team of highly-specialized designers and developers that turn ideas into effective, beautiful websites and applications. Sononaco thrives on creative web solutions for small businesses and non-profits and specialize in web design services, custom applications, as well as web hosting solutions.

Keith Hall

A pioneer in web application development, Keith has over 16 years of experience designing and implementing modern web applications. His portfolio includes an array of applications including full-scale content management systems, eCommerce systems, SMS/Text blast applications, applications to contact Congress and many other bespoke systems. His applications are used by non-profit organizations, members of Congress as well as small and large businesses. His work has been displayed on the floors of Congress, Newsweek, broadcast on MSNBC and the three national evening newscasts. 

Keith's holistic approach to application development ensures all facets of the application application function seamlessly. Meticulous planning and secure, solid code speaks to why his applications have been in use for over 10 years. 

Keith's clients include Oceana, the American Cancer Society Cancer Action Network, APCO International, the Brady Campaign to Prevent Gun Violence, Congresswoman Donna Edwards and (former) Congressman John Hall, Public Knowledge and the United Nations High Commissioner for Refugees (UNHCR).