In a highly competitive marketplace for top STEM talent, MBDA UK needed to develop a multi-channel advertising campaign to provide a consistent level of brand awareness with the ability to adapt to changing market conditions and meet human resources requirements.
With no clear link between cost and performance, it was difficult for management to evaluate the effectiveness of their advertising. GSS increased marketplace competition driving up overall cost-per-click for important keywords.
There was a clear need to update and streamline the user experience for an event that’s been a signature fundraising resource for 20+ years. Relying on paper handouts for touring homes and handwritten silent auction bidding had become antiquated and unappealing for guests and stakeholders.
A common challenge for small-to-medium sized conference event planners is having the ability to simultaneously provide event information, as well as engage and update attendees, in a simple and easy manner, without the time and budget commitment of native, device specific mobile application development.