MBDA, Inc.

Website Development & Digital Marketing

Aiding a foreign defense company’s US division communications team to manage product information market distribution and social listening.

Owned & Earned Media Promotion

In 2013, GSS was approached to fill a gap for the marketing and communications team at MBDA to promote the Dual-Mode Brimstone Missile, an air-to-ground weapon dubbed as the “most accurate precision strike product on the market,” targeting the Department of Defense (DoD) via social media to achieve US market penetration and visibility. GSS consulted on both Twitter communications, as well as traditional and non-tradition media buys for industry related media outlets.

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As a full service agency, GSS’s role would later evolve into one of managing MBDA Inc.’s digital assets, including its website and various social properties. GSS also directly assists the Director of Business Development & Communications for communications planning and marketing execution for trade shows, social listening and reporting via Brandwatch, and research and analysis reporting for MBDA Inc.’s parent company, MBDA Missile Systems, Ltd.

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Digital Advertising
Marketing Strategy
Interactive Design
User Expereince

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Timeline / Life of the Lead

See the rich history of your contacts interactions with you, your website and your marketing content on the Life of the Lead. The timeline shows all communication your team has had with the contact, including calls and emails, as well as engagement touchpoints such as web page views, emails opened or clicked, Social Media interactions and Chatbot conversations.

Activity Feed

Get real time updates on how leads are engaging with your sales process – Activity Feed provides insights into which leads are interacting with your sales activities and collateral. See filterable activities in a live feed including:

  • Email Opens & Clicks
  • Website Visits
  • Media Views
  • Incoming Emails to your mailbox
  • Forms submitted
  • Social Media interactions (including LinkedIn, Twitter & Facebook)