ABout Us

 

 
 

Gray Street Solutions is a Washington, D.C.-based creative digital agency. GSS's principals bring 20+ years combined experience in areas such as: digital project management, brand and product development, and creative strategy solutions.

 

Engagement Philosophy

GSS carries a limited number of clients at any one time, ensuring that we stay involved in each project with depth and accuracy. In our experience, implementation of our BRAVE system has paid dividends with past and current clients, and we expect it to do the same for all future relationships:

  • Being Accountable - for all aspects of client engagement
  • Responding to Change - rather than blindly following the plan
  • Adapting and Iterating - multiple small experiments instead of a few big bets
  • Validated Learning - over opinions and convention
  • Embracing Discovery - contrary to static predictions

G.A.C.T.S. Methodology

GSS employs a fixed methodology examining the Goals, Audience, Channels, Time and Stakeholders (G.A.C.T.S.) on every project we accept. Our objective is to fully understand the business goals (KPIs) the project supports, key verticals or segments, and define deliverables and deadlines so we may achieve the highest level of performance and productivity.


Project Management Process 

GSS believes in customer-focused collaboration over silos and rigid hierarchies. While we maintain some flexibility in our plans, there are certain processes we have found to be especially useful in maximizing our effectiveness and responsiveness to inquiries within one hour of receipt. We find long email chains to be quite inefficient, so all day-to-day communication and major milestones will be tracked and discussed via Asana – our project management software of choice.


Accountability through Clarity

With Asana, at any given moment you will be able to quickly gauge overall progress toward project milestones and objectives. Asana will serve as the “central hub” in which our respective teams can quickly access and monitor project developments, while maintaining a clear picture of overall progress.


WE SCALE TO DELIVer

Long standing partnerships with both individual and corporate design and development firms allow GSS to scale to your project, not the other way around. By keeping our overhead low, we're able to deliver superior services at competitive prices. This means quick turnaround while maintaining superior quality!